Articles
Real Estate Resources
Writings from the mind of Brett Keppler.
Realtor, Team Leader, Brokerage Founder and Creator of Nekst.
Realtor, Team Leader, Brokerage Founder and Creator of Nekst.

Announcing New Functionality: Send Email Messages from Nekst Using Your Personal Email Address
At Nekst, we’re always working to make client communication seamless and effective. That’s why we’re thrilled to introduce a brand-new feature: Send Emails Directly from Your Personal Email Address within Nekst!
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Streamline Your Workflow as a Transaction Coordinator with Real Estate Automation Tools
Mastering efficiency is key to success as a transaction coordinator. This article explores actionable strategies - from using real estate transaction management software like Nekst to automating workflows and creating templates - to help you save time, reduce mistakes, and keep transactions moving seamlessly.
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How to Win over Real Estate Agents as a Transaction Coordinator
Keeping agents happy as a transaction coordinator is all about proactive communication, anticipating issues, and delivering consistent updates. This article highlights best practices, including leveraging tools like Nekst to streamline workflows and provide transparency through real-time client portals.
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How to Hide the Fact You’re Using AI in Your Marketing Efforts
AI can enhance your marketing efforts, but keeping your unique voice is essential to connect with clients. This article provides tips for customizing AI-generated content, adding personal touches, and training AI tools to reflect your style, ensuring your marketing remains authentic and engaging.
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Email Campaigns that Keep Clients Engaged: Strategies for Ongoing Client Connection
Effective email campaigns help real estate agents maintain strong client connections long after closing by using targeted segmentation, automated follow-ups, and behavior-based triggers. With the right CRM tools, agents can easily keep clients engaged, reinforcing their expertise and nurturing lasting relationships.
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Why Now is the Perfect Time to Buy: Post-Election Strategies to Get Buyers Moving
The period following an election presents unique opportunities for buyers, with lower competition, stable interest rates, and motivated sellers eager to make a deal. Real estate agents can encourage clients to act now, emphasizing the advantages of buying before the busy spring market arrives.
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Using Client Success Stories to Build Your Brand & Generate More Clients
Using client success stories is a powerful way to build your brand and attract new clients. By sharing real-life examples of clients' journeys, you create relatable, memorable narratives that demonstrate your expertise and dedication, helping prospective clients envision their own success with you.
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How to Redefine Your Value as a Realtor and Stand Out in a Challenging Market
In today’s market, even the most experienced agents feel the pressure to adapt. This guide provides Realtors with actionable strategies, from conducting a SWOT analysis to targeting ideal clients and enhancing their expertise, to help them not only survive but thrive in a shifting industry landscape.
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