Articles

Development

Writings from the mind of Brett Keppler. 

Realtor, Team Leader, Brokerage Founder and Creator of Nekst.

The Secret Growth of Transaction Coordinator Teams

Transaction coordinator teams are growing rapidly, offering agents scalable, efficient solutions for managing transactions. Their hybrid structure and use of cutting-edge tools make them a vital part of the future of real estate.
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Broker Hack - Create a Holding Brokerage for Inactive Agents for Additional Revenue

A holding brokerage allows brokers to generate revenue from inactive agents while offering those agents a low-cost way to maintain their licenses and earn referral income. Using real estate transaction management tools like Nekst ensures brokers stay organized and efficient.
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Why Winter is ACTUALLY the Best Time for Your Real Estate Business

Winter is the perfect time for real estate professionals to focus on building systems that enhance scalability, improve client experiences, and reduce stress. By implementing automation, refining workflows, and prioritizing team efficiency, you can set the stage for a more resilient and successful business year-round.
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How Real Estate Agents Can Reconnect With Clients During the Holidays

The holidays are a prime opportunity for real estate professionals to reconnect with clients through thoughtful gestures like personalized cards, festive events, and small gifts that celebrate milestones. By building systems for consistent follow-ups and creative holiday outreach, you can strengthen relationships and stay top-of-mind for future referrals.
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The Harsh Truth About Social Media: Likes Don’t Close Deals – Strategy Does

Social media is a valuable tool for real estate agents, but turning likes into leads requires targeted, localized content and strategic messaging. By combining creative social media strategies with time-saving tools like Nekst, agents can focus on growing their online presence while ensuring their transactions run seamlessly in the background.
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The New Playbook for Transaction Coordinators in 2025

The transaction coordinators who adopt these strategies and tools will set the standard for the industry, building stronger relationships and driving greater success in every transaction. The future of TCs is here—are you ready to lead the way?
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The Secret to Building Trust with Real Estate Clients Through Transparency

Transparency is the cornerstone of trust in real estate transactions. Clients crave clarity and confidence, and tools like Nekst’s Client Portal make it easy to provide both. By offering real-time tracking, automated updates, and clear accountability, agents and coordinators can create seamless, stress-free transactions. With Nekst, transparency isn’t just a feature—it’s a competitive advantage.
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Email Campaigns that Keep Clients Engaged: Strategies for Ongoing Client Connection

Effective email campaigns help real estate agents maintain strong client connections long after closing by using targeted segmentation, automated follow-ups, and behavior-based triggers. With the right CRM tools, agents can easily keep clients engaged, reinforcing their expertise and nurturing lasting relationships.
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