Articles

Realtor Life

Writings from the mind of Brett Keppler. 

Realtor, Team Leader, Brokerage Founder and Creator of Nekst.

The Problem with All-in-One Technology Tools in Real Estate

All-in-one technology tools in real estate promise simplicity but often fall short by being slow to evolve, overly complex, and risky to rely on as a single point of failure. Specialized tools like real estate transaction management software and automated workflow systems offer more flexibility, expertise, and efficiency, helping agents and brokers stay competitive in a fast-changing industry.
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The Secret Growth of Transaction Coordinator Teams

Transaction coordinator teams are growing rapidly, offering agents scalable, efficient solutions for managing transactions. Their hybrid structure and use of cutting-edge tools make them a vital part of the future of real estate.
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How Real Estate Agents Can Reconnect With Clients During the Holidays

The holidays are a prime opportunity for real estate professionals to reconnect with clients through thoughtful gestures like personalized cards, festive events, and small gifts that celebrate milestones. By building systems for consistent follow-ups and creative holiday outreach, you can strengthen relationships and stay top-of-mind for future referrals.
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The Hidden Costs of Not Using Transaction Management Systems in Real Estate

Real estate businesses face hidden costs from errors, inefficiencies, and limited scalability when they lack proper systems. By adopting tools that handle Real Estate Transaction Management while also Automating Real Estate Workflows, you can eliminate these challenges, provide an exceptional client experience and set the stage for lasting growth.
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Why Winter is ACTUALLY the Best Time for Your Real Estate Business

Winter is the perfect time for real estate professionals to focus on building systems that enhance scalability, improve client experiences, and reduce stress. By implementing automation, refining workflows, and prioritizing team efficiency, you can set the stage for a more resilient and successful business year-round.
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The Harsh Truth About Social Media: Likes Don’t Close Deals – Strategy Does

Social media is a valuable tool for real estate agents, but turning likes into leads requires targeted, localized content and strategic messaging. By combining creative social media strategies with time-saving tools like Nekst, agents can focus on growing their online presence while ensuring their transactions run seamlessly in the background.
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The New Playbook for Transaction Coordinators in 2025

The transaction coordinators who adopt these strategies and tools will set the standard for the industry, building stronger relationships and driving greater success in every transaction. The future of TCs is here—are you ready to lead the way?
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The Secret to Building Trust with Real Estate Clients Through Transparency

Transparency is the cornerstone of trust in real estate transactions. Clients crave clarity and confidence, and tools like Nekst’s Client Portal make it easy to provide both. By offering real-time tracking, automated updates, and clear accountability, agents and coordinators can create seamless, stress-free transactions. With Nekst, transparency isn’t just a feature—it’s a competitive advantage.
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