How to Hide the Fact You’re Using AI in Your Marketing Efforts
AI is the ultimate time saver for busy agents, but no one wants their marketing to sound robotic. Your personality is your strongest tool for connecting with clients, and it needs to come through in every post, email, and ad. These four strategies will help you blend AI-assisted content with your unique voice to create marketing that feels authentic while saving time.
Customize AI-Generated Content to Match Your Voice
AI can draft content quickly, but it’s up to you to make sure it reflects your personality. Adjust the tone, phrasing, and style so it sounds like something you’d naturally say.
If you’re known for being casual and approachable, add conversational language or a touch of humor. For a more professional image, keep it polished and straightforward. By tailoring the content to your voice, you’ll ensure it feels authentic and personal rather than cookie-cutter.
Add Personal Stories and Anecdotes
AI can generate solid content, but it can’t replicate your experiences. Adding personal stories or anecdotes makes your marketing feel more genuine and relatable.
For example, if you’re sharing tips for first-time homebuyers, include a quick story about helping a nervous buyer find their dream home. These small, personal touches remind your audience that there’s a real person behind the message, someone who understands their needs and challenges.
Incorporate Visuals That Reflect Your Personality
Visuals are an easy way to infuse your unique style into AI-generated content. Pair your posts with photos, videos, or graphics that show your personality and give clients a glimpse of who you are.
This could be a snapshot of you handing keys to a happy buyer, a quick video explaining market trends in your own words, or a lighthearted behind-the-scenes photo from your workday. Thoughtful visuals not only enhance your content but also create a stronger connection with your audience.
Personalize Your Interactions
Even if AI helps you craft content, the way you engage with your audience should always feel personal. When replying to comments, emails, or messages, take the time to address specific details or questions directly.
For instance, if someone comments on your post about staging tips, respond with something like, “Thanks, Sarah! I’d love to hear what worked best for you during your last home sale.” Personalized interactions reinforce that there’s a human behind the content, building trust and fostering stronger relationships.
Dedicate Time & Consistency to your AI
The more you engage with your AI, the more it will learn about you and your business. Stories you share, articles you write and general discussions will bank an immense amount of details which your AI can extract in the future to improve your content.
Pay for a subscription to ensure you are keeping a log of all of your discussions. Pretty soon, your AI will not only support your marketing ideas, but give you better ideas to implement altogether.
Conclusion
AI is a powerful ally in your marketing efforts, but your unique personality is what truly sets you apart. By customizing AI-generated content, adding personal stories, incorporating thoughtful visuals, personalizing interactions, and consistently training your AI, you can ensure your content feels authentic and engaging.
When done right, AI becomes an extension of your creativity, saving you time while keeping your voice at the forefront. Clients and followers won’t even notice the tech behind the scenes - they’ll just see the real you shining through.