Why Now is the Perfect Time to Buy: Post-Election Strategies to Get Buyers Moving
Election years often bring hesitancy to the housing market, with both buyers and sellers pausing to see how potential changes might impact real estate. However, the period following an election can be an ideal time to build momentum. While the political landscape may shift, the local real estate market remains full of opportunities for motivated buyers and sellers.
So how can a real estate agent encourage their buyer clients to take action before the busy spring market arrives?
1) Take Advantage of Low Competition Among Buyers
One of the biggest perks of buying right after an election is the lower level of competition in the market. Many buyers tend to hold off during election years, waiting to see how things unfold. This creates an opportunity for those who stay active to encounter fewer competing bids and less urgency to make instant decisions.
Emphasize this advantage to your buyers, showing them how buying now can help them get the home they want without the intense bidding wars of the peak spring market. There is a strong chance they will save money, receive some seller paid concessions and work with timelines favorable to them.
2) Tap into the “Get Me Out of Here” Sellers
After an election, some homeowners on the losing side may be eager to get the heck out of their town—or even their country. These “get me out of here” sellers can be highly motivated, and that’s a win for buyers. Use this period to identify properties from those looking to make a quick exit due to political shifts.
By framing it this way, you can help buyers see the post-election market as a chance to access motivated sellers and possibly score better deals on homes that might not have been available otherwise.
3) Take Advantage of Favorable Interest Rate Trends
After an election, interest rates tend to stabilize as the new administration’s economic plans come into focus. Historically, rates may dip slightly or hold steady, creating a favorable environment for buyers to lock in financing without worrying about sudden increases—or regretting an immediate drop. Acting now means buyers can secure competitive terms and avoid the risk of higher rates as the market adjusts to post-election changes.
4) Classic Buyer Refocus: Remind Buyers There’s Never a “Perfect” Time to Buy
Sometimes, waiting for the “perfect” time to buy can mean missing out altogether. Remind clients that while market conditions fluctuate, life moves quickly—and a home purchase is as much about their personal timing as it is about the market. Encourage them to focus on finding the right home now, rather than waiting indefinitely for ideal conditions that may never come.
Conclusion
The post-election period is full of opportunities for buyers to make their move, from low competition to stable interest rates and motivated sellers. While Nekst can’t get buyers off the fence, it can help you manage the process of finding a home and educate them with a client portal.
Encourage your clients to seize the moment—because while timing the market isn’t easy, acting now could lead to a smooth, rewarding home purchase.