Articles
Marketing
Writings from the mind of Brett Keppler.
Realtor, Team Leader, Brokerage Founder and Creator of Nekst.
Realtor, Team Leader, Brokerage Founder and Creator of Nekst.
The New Playbook for Transaction Coordinators in 2025
The transaction coordinators who adopt these strategies and tools will set the standard for the industry, building stronger relationships and driving greater success in every transaction. The future of TCs is here—are you ready to lead the way?
Read post
The Secret to Building Trust with Real Estate Clients Through Transparency
Transparency is the cornerstone of trust in real estate transactions. Clients crave clarity and confidence, and tools like Nekst’s Client Portal make it easy to provide both. By offering real-time tracking, automated updates, and clear accountability, agents and coordinators can create seamless, stress-free transactions. With Nekst, transparency isn’t just a feature—it’s a competitive advantage.
Read post
Announcing New Functionality: Send Email Messages from Nekst Using Your Personal Email Address
At Nekst, we’re always working to make client communication seamless and effective. That’s why we’re thrilled to introduce a brand-new feature: Send Emails Directly from Your Personal Email Address within Nekst!
Read post
How AI is Transforming Transaction Management in Real Estate
Artificial intelligence is transforming real estate transaction management, shifting the focus from paperwork to people. With tools like Nekst’s AI Transaction Creation, agents and transaction coordinators can save time, reduce errors, and deliver a superior client experience. AI-powered systems allow professionals to extract critical data in seconds, enhance accuracy, and provide seamless updates, creating a competitive edge. As the real estate industry evolves, embracing AI will be crucial to staying ahead and delivering excellence in every transaction.
Read post
How to Hide the Fact You’re Using AI in Your Marketing Efforts
AI can enhance your marketing efforts, but keeping your unique voice is essential to connect with clients. This article provides tips for customizing AI-generated content, adding personal touches, and training AI tools to reflect your style, ensuring your marketing remains authentic and engaging.
Read post
Using Client Success Stories to Build Your Brand & Generate More Clients
Using client success stories is a powerful way to build your brand and attract new clients. By sharing real-life examples of clients' journeys, you create relatable, memorable narratives that demonstrate your expertise and dedication, helping prospective clients envision their own success with you.
Read post
Why Now is the Perfect Time to Buy: Post-Election Strategies to Get Buyers Moving
The period following an election presents unique opportunities for buyers, with lower competition, stable interest rates, and motivated sellers eager to make a deal. Real estate agents can encourage clients to act now, emphasizing the advantages of buying before the busy spring market arrives.
Read post
Email Campaigns that Keep Clients Engaged: Strategies for Ongoing Client Connection
Effective email campaigns help real estate agents maintain strong client connections long after closing by using targeted segmentation, automated follow-ups, and behavior-based triggers. With the right CRM tools, agents can easily keep clients engaged, reinforcing their expertise and nurturing lasting relationships.
Read post
Try it for yourself
Get Started for Free!
Experience seamless transaction management with our free plan or get a demo today to see how Nekst can transform your real estate business.