Articles

Business Development

Writings from the mind of Brett Keppler. 

Realtor, Team Leader, Brokerage Founder and Creator of Nekst.

The Harsh Truth About Social Media: Likes Don’t Close Deals – Strategy Does

Social media is a valuable tool for real estate agents, but turning likes into leads requires targeted, localized content and strategic messaging. By combining creative social media strategies with time-saving tools like Nekst, agents can focus on growing their online presence while ensuring their transactions run seamlessly in the background.
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How AI is Transforming Transaction Management in Real Estate

Artificial intelligence is transforming real estate transaction management, shifting the focus from paperwork to people. With tools like Nekst’s AI Transaction Creation, agents and transaction coordinators can save time, reduce errors, and deliver a superior client experience. AI-powered systems allow professionals to extract critical data in seconds, enhance accuracy, and provide seamless updates, creating a competitive edge. As the real estate industry evolves, embracing AI will be crucial to staying ahead and delivering excellence in every transaction.
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Streamline Your Workflow as a Transaction Coordinator with Real Estate Automation Tools

Mastering efficiency is key to success as a transaction coordinator. This article explores actionable strategies - from using real estate transaction management software like Nekst to automating workflows and creating templates - to help you save time, reduce mistakes, and keep transactions moving seamlessly.
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How to Win over Real Estate Agents as a Transaction Coordinator

Keeping agents happy as a transaction coordinator is all about proactive communication, anticipating issues, and delivering consistent updates. This article highlights best practices, including leveraging tools like Nekst to streamline workflows and provide transparency through real-time client portals.
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How to Hide the Fact You’re Using AI in Your Marketing Efforts

AI can enhance your marketing efforts, but keeping your unique voice is essential to connect with clients. This article provides tips for customizing AI-generated content, adding personal touches, and training AI tools to reflect your style, ensuring your marketing remains authentic and engaging.
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Why Now is the Perfect Time to Buy: Post-Election Strategies to Get Buyers Moving

The period following an election presents unique opportunities for buyers, with lower competition, stable interest rates, and motivated sellers eager to make a deal. Real estate agents can encourage clients to act now, emphasizing the advantages of buying before the busy spring market arrives.
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How to Redefine Your Value as a Realtor and Stand Out in a Challenging Market

In today’s market, even the most experienced agents feel the pressure to adapt. This guide provides Realtors with actionable strategies, from conducting a SWOT analysis to targeting ideal clients and enhancing their expertise, to help them not only survive but thrive in a shifting industry landscape.
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How to Build a Strong Referral Network amongst your Real Estate Industry Partners

The keys to generating referrals from your professional parterns it to maintain communication, show appreciation and continue to grow your list of trusted vendors throughout your career.
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